Packaging Design for Entering International Markets

When entering new markets, it’s not just about refreshing packaging design — it’s about visually communicating the brand’s values to the target audience of that market. That’s exactly what we did for Ukrainian producers of healthy sweets and spices expanding abroad after a rebranding phase.
 

As a continuation of our brand development work, the Miks Digital team created functional packaging for existing products and new SKUs, fully aligned with their updated visual identity. We meticulously crafted every design element to ensure the brands’ refreshed messaging, product quality, and value were clearly perceived by the intended audience — and that the products stood out on supermarket shelves.