Collaboration
with travel bloggers
Client
USAID
Year
2021
Location
Kyiv
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The client asked for help
to promote tourism in Eastern Ukraine and the Sea of Azov in collaboration with travel bloggers who:
A) will help raise the economic potential of the region,
B) will promote the development of local businesses.
We have identified 3 main areas:
– Arabatskaya Strilka and Kyrylivka,
– Kramatorsk and Lymanshchyna,
– Berdyansk-Mariupol.
We carefully planned and worked out the routes: where to stay, what to visit, local landmarks and natural locations, what and where to taste, how to have fun - from outdoor recreation and eco-tourism to descending into a salt mine, windsurfing or kitesurfing, traveling on a yacht at sea or on ATVs along the beaches.
We analyzed and selected 3 out of 38 travel bloggers for:
– multichannel,
– number of subscribers,
– subscriber engagement (ER),
– the interest in presenting content;
And they sent them for a week along three routes:
– Max Uzol & Olya Manko → Arabatskaya Strilka and Kyrylivka,
– Khrystya Zhuk → Kramatorsk and Lymanshchyna,
– Veronika Sinytsia → Berdyansk-Mariupol.
Different formats, different communication platforms, different lifestyles and presentations of bloggers created a delicious mix:
3 hours of video + 740 Insta stories + 600 photos = over 6.5 million views in a few months.
