Get More Riviera
Client
Riviera Shopping City
Year
2021
Location
Odessa
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The largest shopping mall in Odessa and the South – Riviera Shopping City – the task is to communicate
a) expansion of the tenant pool, the arrival of new international brands (H&M, KFC, Decathlon, etc.);
b) remind about the advantageous location of the shopping center and its proximity to the sea and beaches.
The client's initial idea was to play around with the word "sea" - a sea of shopping, a sea of entertainment, a sea of delicious food, etc., which would at the same time natively recall the location. Solution: there is a need for a more direct and targeted message that will allow for qualitatively communicating changes in different directions. The word "sea" a) draws attention to the secondary message about the location b) communicates the main message in a cursory and indirect manner. The slogan chosen is "Get More" - more clothing brands, more sports goods, more delicious experiences. The secondary message about the sea, beach - the location - is natively conveyed in the images.
The general campaign "Get More" together with "Get More: Sports" launched in June (before the opening of Decathlon), "Get More: Food Court" - in early July (before the opening of KFC),
"Get more: fashion" – in early August (before the opening of H&M).
