SMM support for the Leokeramika chain of construction supermarkets since 2017.

During its operation, the number of subscribers increased by 733%, and in terms of the number of subscribers and power (reach), the Facebook page became the second in Ukraine in the field of repair and construction.

The initial task: to change the perception of the brand by shifting the emphasis from the price of products to the quality and design component.

Solution: integration of products into stylistically light, composed visuals that accentuate the design component of products, presentation of the chain's products in real designer interiors; introduction of designers into communication, establishment of the communication axis: brand - designer - consumer.

We developed and introduced a corporate hero, Leo the Cat, which provided additional tools for conveying brand messages and introduced a fan component. The page was turned into an info center for customers.