What is Odesa?

It’s the salty breeze of the Black Sea. The softness of spring just around the corner. The energy of bold, vibrant people — in pink!
And now, through every digital channel and billboard in the city, we’re bringing that feeling to life — like cherry blossoms waking Odesa from its gray winter slumber.
Meet the new campaign for the biggest shopping mall in the city — Riviera Shopping City.

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